6 Key Points Highlighted at the Nottingham Cyber Bullying event

We recently held one day event in Nottingham on 16th March 2017, providing delegates with the latest intelligence from a range of speakers having different experiences and perspectives with Online Cyber Bullying, a modern day issue of increasing concern.

Key note speakers included Dr Jo Bryce, Senior Lecturer, University of Central Lancashire, and Director of the Cyberspace Research Unit, Adrienne Katz, (Bullying Intervention Group) BIG Award and Director of Youthworks Consulting Ltd, Hannah Potts Trustee of Bullies Out and Craig Pinkney, Criminologist, Urban Youth Specialist, Founder of Real Action UK, and Lecturer.

Donna Smalley, Head of Safeguarding, and Natalie Proffitt, Head of Digital Media Services, Leicestershire Police, introduced a short but very powerful film – Kayleigh’s Love Story, highlighting the real and tragic story of Kayleigh Haywood, demonstrating how quickly inappropriate use of the internet can lead to tragedy.

Kayleigh’s Love Story is a film about aspects of the last 13 days of the life of 15-year-old Kayleigh Haywood. It was viewed more than a million times within 24 hours of being released online.

Kayleigh, 15, was raped and killed by landscape gardener Stephen Beadman in November 2015 after being bombarded with messages on Facebook and other social media sites for around two weeks by 28-year-old Luke Harlow. The film warns parents and children of the dangers of online grooming. You can view it here:

Despite being freely avaiable on You Tube, Leicestershire Police, who produced the film, are keen for people to view it but not to use it in schools, etc, without their permission – so that they can keep track of where it is being used. Please contact them for permission if you wish to re-publish or use it offline.


Research has been very difficult to understand as different definitions and measurements were used but Jo Bryce is heading UK research to provide some consistency and understanding and her review is to be published shortly. We will publish details when available.

Predatory use by adults can be dangerous and hook in a young person very quickly.

There is need for a clearer theoretical base to underpin the appropriate responses.

Surveys can help pinpoint critical stages when certain forms of bullying are at their peak and should be used to guide interventions as a preventative measure ahead of those critical peaks.

A clear link is found between the way which certain young people use social media which leads to misunderstanding and violence and so content is important to understand (contact us for further information on the work of Craig Pinkney).

Parents need to be more intrusive and vigilant in their oversight of children’s use of social media and must take more responsibility to understand and promote safe use. By mid teen age parents and guardians did not appear to have any input into social media use.

Thank you to all who attended our one-day conference in Nottingham. We hope you found it as informative and challenging as we did.


A big thank you to:
Adrienne Katz
Craig Pinkney
Dr Jo Bryce,
Hannah Potts, BulliesOut
Donna Smalley, Natalie Proffitt, Leicestershire Police
and Mercure Hotel Nottingham